M
M
MASA Pay
IDEA STAGE

Accept Mobile Wallets Online. Instantly.

AI infrastructure turning manual transfers (CliQ, InstaPay, ZainCash) into automated checkout.

The Problem

  • Low Card Adoption
    80% of MENA customers are excluded from online payments.
  • Manual Wallets
    Merchants force users to take "screenshots" of transfers.
  • COD Risks
    Cash orders have high return rates and delayed settlement.
Jordan (Card Usage) <20%
Data: Zawya
Egypt (Card Usage) ~25%
Data: Noda.live

Our Solution

A universal AI Verification Agent that replaces screenshots.

IDENTITY BECOMES
ORDER ID
🚫
No Manual Work
Instant Sync

Product

Real-time AI Verification Logic:

Bank SMS: Received 25.00 JOD from Ahmad (Ref: 99283)
MASA AGENT
Matched Order #99283 ✅
Confidence: 99.9%

Parsing Engine

Extracts amount & ref ID.

Merchant Dash

Auto-reconciles orders.

Why Now

  • Real-Time Boom:
    CliQ (Jordan) and InstaPay (Egypt) volume has exploded, but P2M tools are missing.
  • AI Maturity:
    LLMs can now parse unstructured notification text instantly and cheaply.
  • Post-Cash Era:
    Merchants are actively rejecting Cash (COD) to save costs.

Market Size

$57B
TAM: MENA E-Comm
$15B
SAM: Cash Volume
$250M
SOM: Jordan GMV

Business Model

Fee
1.5%
SaaS
$19

Competition

Method
Instant
No Card
Manual CliQ
Stripe
MASA Pay

Advantage

  • AI-Native:
    Built to parse unstructured notifications, not waiting for bank APIs.
  • Universal Layer:
    We scale to any wallet (Zain, Orange) instantly.
  • Data Moat:
    Proprietary dataset of transaction patterns improves fraud detection.

Roadmap

NOW

MVP Public Launch

Q3 2026

Merchant Pilot

2027

Regional Expansion

Traction

MVP
Logic Validated
100%
Bootstrapped

Team

Founder & CEO

Building the future of digital verification.

The Ask

PRE-SEED
25K JOD
Contact Founder
© 2026 MASA Pay