M
M
MASA Pay
IDEA STAGE

Accept Mobile Wallets Online. Instantly.

AI infrastructure turning manual transfers (CliQ, InstaPay, ZainCash) into automated checkout.

The Problem

  • Low Card Adoption
    80% of MENA customers are excluded from online payments.
  • Manual Wallets
    Merchants force users to take "screenshots" of transfers.
  • COD Risks
    Cash orders have high return rates and delayed settlement.
Jordan <20% Cards
Data: Zawya
Egypt ~25% Cards
Data: Noda.live
Iraq <15% Cards
Data: ResearchAndMarkets
Palestine <10% Cards
Data: World Bank/PMA

Our Solution

A universal AI Verification Agent that replaces screenshots.

IDENTITY BECOMES
ORDER ID
🚫
No Manual Work
Instant Sync

Product

Real-time AI Verification Logic:

Bank SMS: Received 25.00 JOD from Ahmad (Ref: 99283)
MASA AGENT
Matched Order #99283 ✅
Confidence: 99.9%

Parsing Engine

Extracts amount & ref ID.

Merchant Dash

Auto-reconciles orders.

Why Now

  • Real-Time Boom:
    CliQ (Jordan) and InstaPay (Egypt) volume has exploded, but P2M tools are missing.
  • AI Maturity:
    LLMs can now parse unstructured notification text instantly and cheaply.
  • Post-Cash Era:
    Merchants are actively rejecting Cash (COD) to save costs.

Market Size

$57B
TAM: MENA E-Comm
$15B
SAM: Cash Volume
$250M
SOM: Jordan GMV

Business Model

Transaction
1.5%

Charged per successful verification. Similar to standard gateway fees.

SaaS Pro
$19/mo

Advanced analytics, Accountant export tools, and Multi-agent access.

Competition

Method
Instant
No Card
Manual CliQ
Stripe / Network
MEPS (Jordan)
MASA Pay

Advantage

  • AI-Native:
    Built to parse unstructured notifications, not waiting for bank APIs.
  • Universal Layer:
    We scale to any wallet (Zain, Orange) instantly.
  • Data Moat:
    Proprietary dataset of transaction patterns improves fraud detection.

Roadmap

NOW

MVP Public Launch

Core AI parsing engine operational. NLP model training for basic Arabic/English bank SMS.

Q3 2026

Merchant Pilot & API

Release Developer Webhooks and Shopify Plugin. Onboard 50 pilot merchants in Jordan.

2027

Regional Expansion

Expand support for InstaPay (Egypt) and ZainCash (Iraq). Enterprise SSO.

Technology

Patent-Pending AI

Proprietary AI technology for sourcing, verification, and enrichment.

Application #: 63/756,973
Filed: Feb 11, 2025
Title: Data Verification Smart Gathering

Team

👨‍💻

Oday Ali

FOUNDER & CTO

Expert in Verification Methods.
Patent Holder in Data Gathering.

The Ask

PRE-SEED
25K JOD
Contact Founder
© 2026 MASA Pay